DEAR READER,
WELCOME TO THE NEW ONLINE MAGAZINE, blöe.

WE ARE A GROUP OF PEOPLE THAT WANT TO SHARE OUR FINDINGS AND INTERESTS WITH THE REST OF THE WORLD, BY CREATING THIS NEW ONLINE MAGAZINE.

OUR FIRST TASK WAS TO EXPLORE THE STORES AND BOUTIQUES IN THE CITY OF LDN TO GIVE YOU AN IDEA OF WHAT IT HAS TO OFFER WHEN IT COMES TO FASHION. WE HAVE CREATED ONE IMAGE WITH A SENTENCE TO REPRESENT EACH OF THE STORES WE VISITED.

WE WANTED THE IMAGE AND SENTENCE TO BE COMBINED TOGETHER, SO WE DECIDED TO USE COLLAGE WITH A CROSSWORD OVERLAPPING. WE CHOSE IMAGES THAT WOULD REPRESENT THE ATMOSPHERE, THE STYLE AND THE CONTENT ETC OF EACH OF THE INDIVIDUAL SHOPS WHICH WOULD ALSO BE LINKED SOMEHOW WITH THE BUZZWORDS WITHIN THE CROSSWORD.

THE NEXT TASK WAS TO LOOK AT ALL THE SUBCULTURES IN LDN, CHOSE ONE AND DO IN DEPTH RESEARCH ON THEM. OUR AIM WAS TO HAVE 400 WORDS AND 10 IMAGES ON OUR CHOSEN SUBCULTURE.

WE CHOSE ANDROGYNY.

ANDROGYNY IS BECOMING MORE AND MORE MAINSTREAM FROM THE LIKES OF RIHANNA TO MODEL ANDREJ PEJIC TO GRACE JONES TO DRAG QUEENS. WE WANTED TO EXPLORE THE REASONS WHY BY LOOKING TO THE PAST AND AT THE PRESENT FOR INFORMATION.

OUR IDEAS ARE PRESENTED BELOW.

WE KNOW YOU'LL LOVE IT

blöe

Thursday, 3 February 2011